Events are the actions that you set to happen when a specific condition is met. There are two available event options in the Adform Studio builder:
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In Screen: This type of event allows you to call or stop an action depending on the banner's visibility in the browser window. You can trigger an action as soon as the viewer starts seeing the banner or when the banner is no longer visible.
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On Load: With the help of this event, you can trigger an action on a specific component and start performing this action together with the banner load.
Note
On Load event cannot be used with Particles component.
To select an event:
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Log in to Adform Studio.
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In the left sidebar, click NEW > Banner.
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To open a blank Builder workspace, in the list, click Builder Mode: Standard Blank.
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In the toolbar, click
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In the components list, go to Global Events, and select In Screen or On Load.
To set up In Screen event:
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In the General section, in Visible Area list, select the percent of visibility for the banner.
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Go to Actions > New Action.
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Select a condition on which the event occurs:
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Visible: Scroll until ad starts performing action.
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Not Visible: Scroll until ad ends performing action.
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To specify a component toward which the action is directed, in the Do Action: dropdown list, select Trigger Action On. In the Target dropdown list, select a component.
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If needed, in the Do Action: dropdown list, select Change Visibility or Adjust Animations to adjust visibility and animation settings.
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Click Save.
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Click Actions > New Action > Load.
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To specify a component toward which the action is directed, in the Do Action: dropdown list, select Trigger Action On. In the Target dropdown list, select a component.
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If needed, in the Do Action: dropdown list, select Change Visibility or Adjust Animations to adjust visibility and animation settings.
Use Weather component in your banner to target audience based on real-time weather conditions. The content of the banner changes depending on the current conditions. Information about weather conditions is provided by a third-party data provider.
Set Up Weather Targeting
To select a Weather component:
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Log in to Adform Studio.
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In the left sidebar, click NEW > Banner.
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To open a blank Builder workspace, in the list, click Builder Mode: Standard Blank.
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In the toolbar, click
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In the components list, go to Global Events and select Weather.
General Settings
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In the General section, select a temperature unit, °C or °F.
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Click NEW RULE to choose condition options and set the temperature range.
The rule is matched if any of the selected conditions match current weather and the temperature meets the indicated interval. If you add multiple rules, the values are replaced if any of the rules match current conditions.
Note
If you want to promote separate products in various weather conditions, for example, both clear and rainy, while maintaining the same message, you have to insert two distinct Dynamic Weather Targeting components into a single banner.
Actions
The Dynamic Weather Targeting component comes together with a set of actions that you can choose from and, in this way, enhance your banner even more. The actions will be triggered by the time the conditions, that are indicated in your rules, are met.
To set up an action, click Actions > New Action. Select from the following options:
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Trigger Action On: Trigger an action on Panel Slide, Video, Product Retargeting, Cube, Carousel, Slice, Countdown, and Particles components.
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Change Visibility: Change the visibility of any component by Showing or Hiding its content.
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Control Animations: Control animations of other components by the time the indicated conditions are met. For more information on animation, see Multiple Animations.
Building Excel Spreadsheet
For details about how to build Excel Spreadsheet for Dynamic Ads, see Create Banners for Dynamic Ads. Additionally, the spreadsheet for Dynamic Weather Targeting has these specifics:
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The component replaces the ordinary CTA with CTA-xxxx according to the applied weather targeting settings, such as the elements that are indicated in Name and Variable Name fields.
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While conducting the spreadsheet, be aware that the corresponding columns should be made up from the name of the original column, contain a dash symbol (-), and have a group name. For example, if you have a cta column and want to show a specific message when it's cold, there should be a column named "cta-cold".
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A single Weather Targeting component requires only one version. In case there is a need to define some additional targeting capabilities, like Geo targeting, you can add a new one.
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The component itself does not require creating an additional column in the spreadsheet. However, the information entered in the Name and Variable Name sections has to be reflected in the creative columns (Text and Asset).
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Columns that are used by the Weather Targeting component should be listed in the Column Mapping interface and also reflected in Adform Studio Builder mode component settings.