Actions are the pre-set activities that are performed on a specific component during the viewer's interaction with an ad or after a certain condition is met.
In Adform Studio, you need the following attributes to define an action:
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A component on which an action is going to be performed. (For example, a video, a button, a panel.)
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A user interaction or condition that will trigger an action. (For example, a click, a release, the start of carousel rotation.)
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An action that was triggered by a user's interaction or condition. (For example, open a clickTAG, call a number, show floating.)
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An element that an action is directed towards. (For example, a clickTAG, a phone number, a floating ad.)
To add an action:
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In the workspace, click the component to open the component's settings panel.
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Go to Actions > New Action, and select an action from the list.
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In Do Action list, select an action that follows the trigger.
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If needed, provide further information to complete the action, such as a clickTAG, a phone number, a target, or other.
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Click Save.
Open ClickTAG: Adding a clickTAG upon clicking a basic button.
Triger Action On: Triggering video play upon clicking a basic button.
Show Floating : Triggering a floating type banner upon clicking a basic button of a caller banner.
Note
Show Floating action applies to floating ads only. To perform the action, upload the banner to the platform and build a synchronized ad.