Custom Naming (Redirect)

  • Updated

Redirect tracking points are used to track links when there isn’t an option to implement click tracking points. This type of tracking point is compatible in scenarios when HTML elements cannot be modified to implement JavaScript tracking code.

You can use redirect tracking to track your newsletters.


Define Pagename Parameter

The Pagename parameter is responsible for the tracking point name, which is assigned once the code is activated. The pagename parameter should correspond to the page where the tracking code is activated to recognize the tracking points later in the platform using analytics or retargeting.

Implement Tracking Code

Copy the received tracking link and replace the original tracking link with it.

If the URL/Link contains &, ?, spaces or any other special characters, it needs to be additionally encoded/escaped before adding to the website.

Custom Variables

Additional information can be collected by the tracking point with the use of variables, such as sales, order IDs, product names, or other custom values.

To collect values from your website, you can use macros from the CMS or tag manager system. Pass this information to the code via respective system variables, data layer, or other tools to get variable values from the site.

<a href="{trackingID}&ADFPageName=Example%20point&ADFdivider=|&itm={sl:'95.29',id:'YWZ-487921','itms':[{pnm:'Product A'}]}&rdir=">Link</a>

Extended IDs

By passing extended identifiers with tracking point requests, you can collect first-party data-based audiences.

You can pass extended IDs with a dedicated query parameter. Multiple EID parameters are supported.

Parameter format:


Check Implementation

After implementing the tracking point on a page, you can check if it was activated using Adform site tracking testing browser extension. You can download it for a Chrome browser from the web store.

Alternatively, you can check network requests via the browser’s developer tools:


Successful activation will result in a tracking point network request, which contains the tracking setup ID, tracking point name, and other information sent.

For additional information, contact the Site Tracking team (

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