Adform custom tracking code is used to track visits to a website either on one specific page, or multiple pages at once. This code will generate a unique tracking point based on the tracking point name which is passed to the code.
Pagename parameter is responsible for the tracking point name, which is assigned once the code is activated. The
pagename parameter should correspond to the page where the tracking code is activated to recognize the tracking points later in the platform using analytics or retargeting.
To collect values from your website, you can use macros from the CMS or tag manager system. Pass this information to the code via respective system variables, data layer, or other tools to get variable values from the site.
After implementing the tracking point on a page, you can check if it was activated using Adform site tracking testing browser extension. You can download it for a Chrome browser from the web store.
Tracking point library
A tracking point request, which contains the tracking setup ID, tracking point name, and other information sent
For additional information, contact the Site Tracking team (firstname.lastname@example.org).