Redirect tracking points are used to track links when there isn’t an option to implement click tracking points. This type of tracking point is compatible in scenarios when HTML elements cannot be modified to implement JavaScript tracking code.
You can use redirect tracking to track your newsletters.
Implementation
Copy the received tracking link and replace the original tracking link with it.
If the URL/Link contains &, ?, spaces or any other special characters, it needs to be additionally encoded/escaped before adding to the website.
The divider parameter specifies which character in the name will be treated as the name separator and will be replaced with the pipeline character ( | ) on the Adform platform. The pipeline character acts as the name separator on the platform:
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In standard reports, custom reports, and data exports, the Page dimension shows the last name segment of a divided tracking point name.
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In data exports and custom reports, the Website, Website Section, and Website SubSection dimensions show the subsequent name segments.
Note
If you specify the divider in the code as something else, for example, an underscore character ( _ ), and the name is one_two_three, the platform will register it as one|two|three .
Custom Variables
A tracking point can collect additional information by the use of variables, such as sales, order IDs, product names, or other custom values.
To collect values from your website, you can use macros from the CMS or tag manager system. Pass this information to the code via respective system variables, data layer, or other tools to get variable values from the site.
<a href="https://track.adform.net/Serving/TrackPoint/?pm={trackingID}&ADFPageName=Example%20point&ADFdivider=|&itm={sl:'95.29',id:'YWZ-487921','itms':[{pnm:'Product A'}]}&rdir=https://www.adform.com">Link</a>
Extended IDs
By passing extended identifiers (EIDs) with tracking point requests, you can build audiences based on first-party data.
You can pass EIDs with a dedicated query parameter. Multiple EID parameters are supported.
eid_<source>_<atype>=<userid_value>
Check Implementation
After you implement a tracking point, to check if it was activated, you can use Adform Site Tracking Helper extension for Chromium-based browsers.
Alternatively, you can check network requests via the browser’s developer tools:
Successful activation will result in a tracking point network request, which contains the tracking setup ID, tracking point name, and other information sent.
For additional information, contact the Site Tracking team (site-tracking@adform.com).