Unique Naming (Iframe)

  • Updated

Adform Iframe unique tracking code is used to track visits to a website from a specific page or event.

The tracking code uses functions, which gather visit count, basic visitor information (such as browser type, operating system, or screen size), and sends this information along with campaign data to Adform servers.

Iframe tracking code is HTML technology based, therefore it's more convenient to use when, for example, JavaScript isn't allowed for security reasons.

For multiple page tracking, we recommend using either URL Path or Custom naming tracking points.


The code can be implemented to any part of the web page code, but it's recommended to add it to the lowest <BODY> section levels. If there's no need to pass additional parameters (such as sales, order ID, or others), you can copy it to the source code of the page or the respective tag management field which supports HTML code.

Implement the code received to any part of the source code or a respective tag management field which supports HTML code.

The tracking point generates tracking points dynamically, so we recommend to exclude it from pages that aren't required to be tracked, such as development, CMS, or test pages.

Custom Variables

Additional information can be collected by the tracking point with the use of variables, such as sales, order IDs, product names, or other custom values.

For conversion page tracking, we recommend implementing unique naming tracking.

To collect values from your website, you can use macros from the CMS or tag manager system. Pass this information to the code via respective system variables, data layer, or other tools to get variable values from the site.

Extended IDs

By passing extended identifiers with tracking point requests, you can collect first-party data-based audiences.

You can pass extended IDs with a dedicated query parameter. Multiple EID parameters are supported.

Parameter format:


Check Implementation

After implementing the tracking point on a page, you can check if it was activated using Adform site tracking testing browser extension. You can download it for a Chrome browser from the web store.

Alternatively, you can check network requests via the browser’s developer tools:

Iframe Url Path

Successful activation will result in a tracking point network request, which contains the tracking setup ID, tracking point name, and other information sent.

For additional information, contact the Site Tracking team (site-tracking@adform.com).

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