In case of a website with dynamic URL appending (such as
website.com/?pageName=homepage), consider using custom tracking instead. Since the URL Path template has no name placeholder inside the code, it will automatically pick it up from the page URL.
Once fired, the code will check the URL and apply the rules that help reduce the possibility of the reached tracking points limit issue:
Remove all the details that go after
?, #, =, ;(for example, for a URL
http://www.adform.com/landingpage?utm=abc123the tracking point name can be "adform.com/landingpage")
Cut out numeric values if there are 3 or more in a row (for example, for a URL
http://www.adform.com/register/user1234/successthe tracking point name can be "adform.com/register/user/success")
Cut out GUID parameters (for example, for a URL
http://www.adform.com/register/be4da8dd-ba78-47a6-8717-bb59aca0ab28/userthe tracking point name can be "adform.com/register/user")
URL path is the most suitable option for tracking general pages (for example, About Us, Contacts) and Category, Subcategory pages for e-shops.
We don't recommend choosing URL Path Naming for tracking the whole website. For example, Blog, News, Events, Product, and Order Confirmation pages should be excluded from tracking with URL Path. Otherwise, it may result in reaching the tracking point limit too fast and new tracking points not being registered.
Additional information can be collected by the tracking point with the use of variables, such as sales, order IDs, product names, or other custom values. For conversion page tracking, we recommend implementing a unique naming tracking point. To collect values from your website, macros from the CMS or tag manager system could be used. This information should be passed to the code via the respective system variables, data layer, or other tools to get variable values from the site.
By passing extended identifiers with tracking point requests, you can collect first-party data-based audiences.
eids format https://github.com/InteractiveAdvertisingBureau/openrtb/blob/master/extensions/2.x_official_extensions/eids.md
After implementing the tracking point on a page, you can check if it was activated using Adform site tracking testing browser extension. You can download it for a Chrome browser from the Chrome web store.
Tracking point library
A tracking point request, which contains the tracking setup ID, tracking point name, and other information sent
For additional information, contact the Site Tracking team (email@example.com).